Carrie Lannon’s got a brand new thing
September 6th, 2016
Carrie Lannon, a civic leader and public-relations maven, has joined Dave Zapata’s Zapwater Communications team. She is chief brand officer.
“I’m lucky that I’m passionate for branding and my expertise is even more critical in the digital age,” says Lannon, who was national director for public relations at Ulta Beauty from 2010 to 2013. She took a break to travel and take classes in Spanish, meditation, improv and dance. She was trying “to figure out what I wanted to do next.”
Lannon and Zapata’s paths had crossed when she ran her own public-relations firm before working at Ulta. Lannon specialized in the luxury, fashion and real-estate industries–Tiffany & Co. and Mercedes-Benz were clients.
“I really connected with the way he approached agency work,” she says of Zapata.
The Zapwater founder calls Lannon’s accomplishments “outstanding” and more importantly, she’s “someone who I respect and trust.”
Lannon grew up in Detroit and landed in Chicago after graduating from Wayne State University. It was the 1980s, and she oversaw public-relations for salons under the Gemby International brand.
She though it would be a stepping stone to New York but fell in love with Chicago. Along with her work representing companies she’s been an avid volunteer on the charity scene–heading up galas and fundraisers. In 2015, she was chair of the nonprofit Fashion Group International Chicago’s Night of Stars gala at the Ritz-Carlton. She also was chair of former Mayor Richard M. Daley’s Fashion Council, which supported Chicago-based fashion designers.
Along with her branding expertise, Lannon loves to travel. That makes her an especially good fit for Zapwater, which has offices in Los Angeles and clients all over the world.