Primo Center on the fast track
December 6th, 2016
Chicago businessman Quintin Primo III was at Daytona International Speedway a few days ago for the Finali Mondiali (Ferrari World Finals).
He’s a car lover and went to see the limited edition Ferrari 458 driven by Lake Forest Sportscars owner Rick Mancuso. It was a special car because it was also branded with the “Primo Center” logo.
Primo Center for Women and Children is a West Side shelter for families facing homelessness and founded by Primo’s father.
News that the car would be “Primo-wrapped” came at the October Primo Classico fundraiser. “He was surprised,” said Margaret O’Connor, who oversees the event that supports the center. “It’s not often you see a nonprofit’s name emblazoned on a Daytona car.”
Pagliuco Design’s Michael Pagliuco created and donated the wrapping. And Dave Musial, owner of Four Seasons Heating, Air Conditioning and Plumbing underwrote it. That’s a $60,000 value–no small price but for a good cause that they all support.