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Ashvin Lad is a dedicated seat holder of Section 527./photo handout 1

Cubs corner: For the love of Section 527

October 11th, 2016

Wrigley Field’s Section 527 doesn’t have the expansive view of a suite or the dusty action that Cubs owner Tom Ricketts sees on the front row.

But season ticket holders in this upper-deck section are just as passionate about their view.

“It’s without a doubt the best section in all of Wrigley, from the price to value, the view and the people,” says Ashvin Lad, co-founder of Breakwater Chicago (the company developing a floating hospitality venue for Lake Michigan). He started sharing seats in the section 15 years ago and now owns them. The section is on the right-field side closer to first base. “I’ve seen kids grow up in my section. I’ve seen people move away and then come back to pay visits when they’re in town.”

Seat holders in 527 have their own @section527 Twitter account, which Lad manages. And on May 27 (5/27), when there’s a Cubs home game, they decorate the area and dine on “Cubcakes” that they bring in.

The section feels like home to Michelle Evans MacLachlan, a digital consumer manager at Euromonitor International, and her husband, Doug MacLachan, a property insurance broker. The couple found love, in part, through the Cubs. They’re both fans, and he’s had season tickets in 527 since 1999. “I asked him earlier this year what we should do to celebrate our anniversary and he confidently said, ‘We are going to the World Series.'” Oct. 29, Game 4 of the World Series, is their anniversary.

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One Response to Cubs corner: For the love of Section 527

  1. Steve Hands says:

    Been a 527 season ticker holder since 1989. Love my section-mates! #LETSGO!

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