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Lindsay Avner and Gregg Kaplan are ramping up efforts to fight cancer. 0

Fighting cancer is personal for this power couple

September 11th, 2016

Redbox Founder and former CEO Gregg Kaplan and his wife, health advocate Lindsay Avner, have created a web site focused on genetic testing as it relates to breast and ovarian cancer.

The subject is deeply personal to both. Kaplan’s first wife, Felicia, died four years ago of breast cancer. She was 42. Kaplan always wondered if she would have survived had she known earlier in life that she carried the BRCA1 gene mutation.

Avner tested positive for BRCA1 herself and in 2006 underwent a risk-reducing double mastectomy. She went on to found Bright Pink, a national non-profit that focuses on educating young women and helping them manage and reduce their breast and ovarian cancer risk by starting early, when it matters most.

The two met in 2013 when Kaplan inquired about helping Bright Pink. They clicked and married last year. A baby’s on the way.

Kaplan and Avner have created to “demystify the genetic testing process,” says Avner. The website will work under Bright Pink’s umbrella and offer content about concerns, costs and the in’s and out’s of insurance.

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