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Susan Noyes is expanding her media company. 0

Chicago media group Make It Better just got bigger

November 3rd, 2017

Make It Better, the Chicago-area magazine focused on nonprofits and do-gooders, now has a sister publications–Marin Magazine and SPACES, both located in the Bay Area of California.

It means the company founded by Susan B. Noyes can now call itself the Make It Better Media Group. 

“It positions us well to grow into other, similar communities,” Noyes told me the other day.

Noyes, an avid rower, is the force behind the media company.

Make It Better, which writes about the intersection of business and nonprofits, reports 62,000 subscribers to its bi-monthly magazine and 1.4 million page views. Marin and SPACES magazines have a 38,000 household circulation, Noyes says.

Noyes founded the publication 10 years ago. She’s an attorney who practices at Sidley Austin before stepping out of the work force to raise her children.

“I thought staying home with my kids would be more impactful than being at a firm where opposing counsel would scream at me while my babies were at home,” she says today.

After her children were grown, she pivoted from law to the publishing world, inspired, in part, by the biography of Katherine Graham, the late Washington Post publisher. “I love to write and to organize a lot of moving pieces,” which is waht magazine publishing is all about, Noyes said.

When she’s not at work, Noyes says she’s focused on family and her own philanthropy. She’s on the boards of the Poetry Foundation, Lurie Children’s Hospital, American Red Cross and Lyric Opera Women’s Board among others.

She’s also an active rower. “I love crew,” she says. And not just because of the sport’s health benefits. “It forces you to work well with others,” she says. “You don’t even get an eight person boat in the water if you can’t move in sync.”


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