Chicago ad firm is behind the Meijer Santa ad
December 13th, 2016
Have you seen that holiday commercial for Meijer?
It features a man of a certain girth with a big white beard going about his day–buying a coffee, waiting for the bus and grocery shopping. Children recognize him for who he is, and parents respond, “Sweetie, that’s not Santa.”
The commercial was created by The Distillery Project, a small Chicago ad firm.
“It’s a reminder of how we were able to see things when we were little and how cool and great that was. Maybe we could use a healthy dose of that today,” says John Condon, the company founder. He wrote the piece. Art direction is by co-founder Creative Director Per Jacobson. They’re both formerly of Leo Burnett.