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Dwyane Wade shows off his men's underwear line./courtesy Nordstrom 0

Some Naked truths about Dwyane Wade

October 14th, 2016

Dwyane Wade shared a story from his childhood during a fashion show introducing his high-end men’s underwear line.

“Growing up, my dad worked at a company where he’d deliver boxes. It wasn’t a glamorous job, but I remember every Friday getting up and helping him iron his suit,” Wade recalled during the Thursday night event at Nordstrom on Michigan Avenue. “He’d dress up every Friday. I felt some pride in that. He was delivering boxes in that suit. And I remember thinking When I grow up, that’s how I want to be. I want people to look at me a certain way, no matter what I’m doing’.”

The new Chicago Bulls star reflected on his humble beginnings growing up in suburban Robbins and “not having the resources or funds” to dress the way he wanted when he was young. That changed as his fortunes in the NBA rose, but he was still too shy to dress in an adventurous way, he says. It was only in the past decade that “I got more comfortable in my own skin.” It helped, too, that he got a stylist who offers tips on what to wear–even down to his underwear.

He’s since become a regular name on the “best-dressed” lists that pop up.

Wade’s Wade X Naked was showcased on mannequins and men–who were clothed (no underwear lines in tight suits!).

Earlier this year, Wade posed “butt naked” for ESPN magazine’s body issue after rejecting previous requests to showcase his physique in the publication. “I turned it down six times because I wasn’t comfortable being naked in front of cameras or other people,” he says. “It took me a long time to be naked around the house by myself.”

Signing on with the Naked underwear company was part of his transformation in getting comfortable with himself.

As women have known for years, Wade says, putting on comfortable undergarments can make your day. “When you put on a good pair of underwear, you walk around the house a little different,” he says of of his underwear.

But will they help him play better? He wouldn’t say. No basketball questions allowed.


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