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Brad Keywell adds podcaster to his list of career adventures. 0

Brad Keywell’s next big thing: a podcast

December 20th, 2016

Chicago entrepreneur Brad Keywell has launched a podcast called “The Upside”–a take-off of Uptake, which he co-founded.

The software company, valued at more than $1 billion, helps companies gather data and then create analytics to increase efficiency and save money. Keywell also remains a director of Groupon, which he helped start, and he’s the force behind Chicago Ideas Week, the nonprofit think fest.

He runs all those businesses and projects under one roof on Chicago Avenue. His team has built a podcast studio there, too, to allow easy access to the friends, colleagues and entrepreneurs he’ll feature on the show.

“It’s an outgrowth of what I like to do, which is learn,” Keywell told me. “Curiosity is a binding tie across all parts of my world.”

The podcast, he says, dovetails with much of his work. “Curiosity is one of the core values” of Uptake, he says. The podcast was also inspired by the work of StoryCore, a national project that has regular folks sharing their stories on video.

Keywell’s guests will run the gamut–from well-known to unknown, and from tech entrepreneurs to professional athletes, actors, artists and writers.

Kamau Murray, the founder of XS Tennis in Chicago, was among his first guests. Listen here.  Others: Academy Award-winning producer Brian Grazer (“A Beautiful Mind”), author and journalist Charles Duhigg and IDEO design firm’s Neil Stevenson.

“I’m fascinated by stories,” Keywell says. “The podcast is an extraordinary medium because it allows you to have this intimate conversation and share it.”

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